I Admire

I admire a lot of people but the person I admire the most is my mother . She is the most important person in my life. There is no reason for me to live without her by my side. My mom is a veterinary doctor. She loved to help other because she says it was her dream when she was a child. She works hard every day and she likes to learn something new every day. She leads a wonderful family life; she is always cheerful and. She has been married for 3 years. I admire her because she is very intelligent, ambitious and she has many goals in her life.She takes care of us because she loves us. She is also a wonderful mother, very patient, sensitive and warm-hearted. She knows answers to every question, even those she’s very silly. Mom is so patient and sensible, even when she helps others to solve their problems. She is great fun to be with because she has a great sense of humor. My mother has many talents. She is a great runner, a good singer. Generally, Mum is a warm and friendly pers on. She is very patient and careful with everything that she does.She never lets social life get in the way of our relationship. She says that family is the most important things    in her life. She is very important to me, because she teaches me to be a better person every day. She is a good example to me and I love her for many more reasons. I admire my mom so much and I love her. She can always advise me. She wants the best things for our family . I want to be like her when I grow up and even if we were a thousand miles away our hearts will always be together and forever.

Troy vs Iliad

The movie Troy written by David Benioff and directed by Wolfgang Petersen was inspired by The Iliad, an ancient Greek poem about the time of warrior Achilles argument with King Agamemnon during the Trojan War. Some events the film where taken straight from the Iliad, and is at times the two stories are very similar to one another. However there are several major differences between them, as Troy the movie was made to appealing to twenty first century audiences, where as the Iliad was meant to appeal to Greeks in the eighth century BC.The difference in time, culture, and format between the movie and the Iliad make differences such as the gods roles and time the stories covered, are necessary to allow both to be understood and interesting by their audience, and where producible at the time. Time difference. The Iliad only tells part of the story of the Trojan War, covering only a few weeks during the war. The Iliad begins nine years after the start of the war, during the final year of the war.However the movie begins before the Trojan War, and continues through to the end of the war. The movie aims to give more of an overview of the events leading to and during the war, where as the Iliad only focuses on a small piece of the full story. When hearing the Iliad the ancient Greeks would have known the rest of the story about the Trojan War, as it was part of their culture, they would have heard the stories from the time they were very young.Because of this the Iliad did not need to explain why the Trojans and Greeks where at war, as its audience would already know what had happened before the Iliad, and they would also know what happens after the Iliad. Modern audiences on the other hand have not grown up hearing tales of the Trojan War, it is not part of our culture, and so most people watching troy would not already know how the war started, or who the different characters are. Because of this the movie begins by introducing some of important characters, the warri or Achilles and king Agamemnon, leader of the Greek kingdoms.The first scene of the film lets the audience know who king Agamemnon is and how powerful he is. It also shows how Achilles and Agamemnon feel about one another. Referring to Achilles King Agamemnon says â€Å"Of all the warlords loved by the gods, I hate him the most. † Later in the scene when speaking about Agamemnon Achilles says â€Å"He's not my king. † This sets up the ill feelings between the two, which is very important in the rest of the movie, as well as in the Iliad.The movie then continues to explain why the Trojan War began, and introduces the rest of the main characters before showing the beginning of the war. This allows its audience to understand what is happening in the movie without already having knowledge about the war and the characters in it. The movie also continues on after the end of the Iliad, which ends with the King of troy, Priam getting his son, Hector’s body back from Ach illes, who had killed him and taken the body back to the Greek camp.The movie however continues on passed this point, going on to show the end of the war. This was changed because the film amid to give an overview of the whole war, if it ended the same as the Iliad modern audiences would most likely have felt confused by the ending, and would want to know what happened afterwards. To the modern audience it would seem like a strange place to end, as they would expect the main conflict of the film, the Trojan War, to be solved before the movie ends.The length of the Trojan War is also changed in the Movie, in the Iliad the war has already been going for nine years, implying it was a long hard struggle for the Greeks to take Troy. In comparison the movie makes it appear as though the entire war lasted a number of weeks. The ancient Greeks would have known about war, as it was part of their culture, and would find it believable that the war between two such strong armies, with Troy†™s strong walls to protect them would take time, they also knew the Iliad was only part of what happened, and they had other stories about the rest of the war.Modern audiences however, especially in western culture do not have war as a large part of their culture, so are happy to believe the war lasted only a few weeks. The movie also did not have time to explain what happened in the nine years before, and as it does not really affect the storyline of the movie or Iliad it would have been easier to cut it out, then try to explain to the audience how much time had passed between events. The role of the Gods The role of the gods differs greatly between the movie and the poem.In the Iliad the Olympic Gods and Goddesses play a major role in the lives of the characters, and the outcome of the war. The Gods continuously intervene in the characters lives, hugely involving themselves in all the main events in the Iliad. For example in the Iliad when Paris a prince of Troy, fights Menelaus , king Agamemnon’s brother, for the beautiful Helen, the Goddess Aphrodite intervenes to save Paris when she see’s he is losing: â€Å"Aphrodite hid Paris in a dense mist and whisked him away. There are many other examples in the Iliad of Gods becoming involved in the Trojan War, such as when Zeus, the king of the gods, persuades king Agamemnon to launch a full scale attack on Troy in a dream, and later when it looks like the war might be over Athena convinces a Trojan archer to fire at Menelaus to anger the Greeks and make sure the war continues. Smaller deities are also involved in the Iliad, such as the spirit of a river called Xanthus, which was near Troy.The river is on the side of the Trojans, and when Achilles killed many Trojan solders in and near the river, the river â€Å"raised a high wave and attacked him †¦ The great and terrible wave gathered about Achilles, falling upon him and beating on his shield, so that he could not keep his feet. † Ach illes was saved by the rivers anger by another deity, Hephaestus, god of metal work, who boiled the river. In the Iliad Achilles mother, Thetis, is also a deity, she is a river nymph, who convinces Hephaestus to make Achilles new armor after Hector takes his old armor.The continued presence and intervention by the Gods in the Iliad is very different in the Movie. In the movie only one deity, Thetis, is ever seen. It is not inertly clear in the movie if she is a goddess, though it seems more likely that she is not one. A boy who wakes Achilles for battle mentions a rumor he heard about her, saying â€Å"They say your mother is an immortal goddess† the only time we see Thetis in the movie keeping with her being a river nymph she is standing walking in the ocean, collecting shells.However apart from this she appears to be mortal, as there is nothing godly about her, she looks like an older women, which you would not expect if she was an immortal nymph, but makes sense if she is Achilles mortal mother. Thetis only appears the movie once, near the beginning, before Achilles goes to Troy, to prophesize that if Achilles goes to Troy he will die there. The rest of the gods are never shown in the movie, although they are mentioned.The film makes it clear the Greeks and Trojans believe in the gods, at one point Achilles has his men ransack a temple of sun god Apollo, one of his followers Eudorus tells Achilles â€Å"Apollo sees everything. Perhaps it is not wise to offend him. † However Achilles does not care and cuts the head off a statue of Apollo. The Trojan king Priam asks a priest of Apollo for advice before he goes to battle, listening to the priest, as he believes the man is â€Å"a servant of the gods. † And that the signs the priest sees are from the gods, telling him what will happen. Achilles also speaks of the gods, but not in as kind a light as the others, when briam

Ethics in Organization class, Term Paper Example | Topics and Well Written Essays - 500 words

Ethics in Organization class, - Term Paper Example Every minute was impactful and helped us connect with the real life situations that confront us every day. Thank you very much Dave. What an orderly lecture! The sequential presentation of the ten key points left a lasting impression on not only me but also my friends. On behalf of them and on my own behalf, I really want to express my deep and sincere appreciation for the life touching lecture. The creativity adopted in presentation stirred our thoughts to think beyond the ordinary. Indeed, thank you. It remains that the only thank you that we can effectively give is by conforming and transforming to fit into the teachings you presented to us. The emphasis on the thoughts for future was impressive and created a lasting mental image, it is the high time for me to begin setting the kind of goals you mentioned, having the attitude and above all remaining positive while conducting time to time personal evaluation. I really regard the tone of presentation since its input was evident; you are surely a blessing to us. Two things struck me and kept me thinking. You clearly mentioned about the need and essence for mentorship, having none myself was a point of thought and evaluation. Another thing is concerning the need to be part of the community. I clearly remember your words as if it had happened a few minutes ago, the community is very essential to us. The words expressed here are not enough but the commitment to do my best to impart my society in one way or the other will present a bigger thank you. We are truly appreciative of the fact that you kept out of your busy schedule to find time to be with us. What a joy to have heard from you. The sacrifice meant much to us, I am not sure whether we could be having the same mindset that we have today. We long for another

Why dams and river projects are administered by the USACE. The Defense Essay

Why dams and river projects are administered by the USACE. The Defense Budget is exactly where those projects are because Congress would be reluctant to fight over it - Essay Example The US having a lot of enemies and allies, needs information operation in order to be a head of its enemies inters of information. This means that the US and its allies always have an advantage of any information issue over their enemies. Maintain superiority in the information sector is therefore the main goal that IO aims at achieving. The environment of the information is also vital for the success of IO. It is considered to be the combination of the organizations, the individuals, and the systems that are collectively involved in the collection, processing, dissemination and acting on the information. It is therefore divided into three parts. The informational, the physical and the cognitive. With the use of the five core capabilities of IO, the US is able to influence many aspects off the information industry in order to protect their own information. IO has three major military functions. This is the public affairs, defense support to public diplomacy as well as military civil operations. However IO does not do anything to compromise the purpose of these capabilities. However they always work together in order to achieve the desired goals that are set. Full spectrum operation is now growing in the US army. This all began in 2001 when the government began to feel that the US army should be able to go into any country and act on any deployment whether the country has any peace or it is a war torn nation. It is for this reason that the army needs a lot of support indoor to gain advantage of the peoples support. Infrastructure and construction is major part in the engineering department of the army corps. They build bridges and dams that the army uses to train as well as any architectural design that is spoilt by the army in any of its mission. USAGE is a MACOM army. This is a major command army that is given assignments that involves the execution, of all military construction and

Assessed research Exercise in Law of Property Case Study

Assessed research Exercise in Law of Property - Case Study Example Ann and Claire remained in the house and continued to make the mortgage payments between them. The nature of their relationship changed. In 2005 they became registered civil partners. In 2007, following the death of Ann's sister, Ann's niece, Nora, now aged 8, came to live with them. I am a trainee in the firm of solicitors consulted by Ann and Claire. My principal has asked me to research the relevant law and report to the principal on the legal principles and relevant case and statue law as to: a) What are the current legal and beneficial interests in the house, and b) On the basis that Joe and Tina have an interest in the house, whether they could enforce a sale of the house. After Brenda's untimely death in 2000, the current legal and beneficial interests in the house are Ann and Claire. Brenda's parents, Joe and Tina, now have her properties but there is no mention about the house. Do Joe and Tina have any claim on the house Joe and Tina do not pay Brenda's share of the mortgage instalments although they have reportedly expressed the view that they want the house sold obviously to recover Brenda's share in the property. The roots of the problem lies in the absence of organized thinking on the part of Ann, Claire and Brenda on the action to be followed in case they are left in a position where either one of them or all of them are unable to pay the mortgage instalments. This is just one part of the problem. The bigger problem is the lack of planning about their respective rights in the property. The women have a close relationship based on love and understanding and have given little thought to the possibility of separation or the legal consequence of one of them dying or the claims of creditors on the shared home. In order to deal with the inadequacies of the current law, there is the attempt to devise a scheme which would operate to identify and quantify the parties' beneficial interests in circumstances where no express arrangements have been made. This scheme is based on an objective assessment of the economic value of the contributions made by each party sharing the home. The contributions which would qualify are to be widely defined. The court would then be able to define and declare the parties' interests by reference to the contributions made. The scheme is not intended to give the court the discretion to adjust or to re-allocate property rights. Notwithstanding the current law's position, as joint tenants, Ann, Claire and Brenda have equal share in the house. With the death of Brenda, the survivors, Ann and Claire, take over the property (Joint Tenancy). On the basis that Joe and Tina have an interest in the house, whether they could enforce a sale of the house Besides Brenda's

Research Paper Essay Example | Topics and Well Written Essays - 2000 words - 2

Research Paper - Essay Example The participation of the Koreans was based on a decision by the Korean Workers’ party. Their participation is reflected to the period between late 1966 and early 1967. The main aim was to back up the North Vietnam fighters like China had done together with other communist nations. The Vietnam War is a war that can be a forgotten war by the Koreans but history still keeps the exact record of all events that prevailed. Essentially, Korea was determined to support the North Vietnam fighters against the South Vietnam government as seen in the number of troops that took off for the war zone. Korean troops comprised of the second largest forces from the foreign military side. The United States was the leader in this regard but more than 5,000 US lives had been lost in the war thereby putting more pressure for other supporters like Korea to invent (Baek, Pg.1). The lack of have great memories on Korea participation could be attributed to the fact that South Vietnam disappeared comple tely from the map after the victory of the communists’ participants. Conversely, South Vietnam was Korea’s sacrifice recipient. Again, previous state of historical researches about Vietnam War as well as the general disinterest among the mass media of today and popular culture could have made Korea’s contribution partially forgotten. ... It has also been perceived that Park had send mercenaries to the war for profit benefits. These views have however faced a different side whereby some of the participants from Korea decided to keep records of what happened and the positive side of their participation. Despite any Korean effort to write about the war and their efforts contributing to its end, there seems to be little interest in such works especially by communities outside the veterans associations. Besides, the veterans are generally ignored even by the public. Their occasional protests organized by those affected by the war especially through chemical defoliants used by The United States militants are usually ignored by the government (Baek, Pg.1). Despite this forgotten heroism, Korea is ready to hold various occasions that commemorates its participation in the war. Next year, the year 2014, the country would mark its 50th anniversary in the war. Koreas 50th anniversary is well timed especially during a time when t he true legacies of Vietnam itself are visible. It may not be a coincidence that the country’s GDP grew significant during and after the years of the deployment of it troop in Vietnam. This aspect also strengthens the ill ethical perception of Korea’s engagement in the war. Korean government is said to have taken advantage of the Americans during the Vietnam War to benefit in terms of initiating modernism within the Korean armed forces. Such advantage has pushed Korea to be among the top countries with high military powers. It is actually ranged eighth in the world as of today (Baek, Pg.2). Contrary to the ill claim about Korea taking advantage of the United States militants, their participations should not be perceived negatively since through interaction,

Action Plan for a Learning Organization Assignment

Action Plan for a Learning Organization - Assignment Example For example, the communications department may consist of employees whose skills are not equal. Some may be good in editing; some are better in copy writing and so on. The company should facilitate different skills training to help the employees level off their skills to help each other to finish their designated tasks. Communication systems are innate in any given organizations or companies. To â€Å"develop communication† system is redundant, the better option is evaluate whether the existing communication system is efficient or not. The graphics and design depart speak a different language from the communications team but their workloads are distinct but not separate that’s why the communication system must be open and improved. Communication system and processes differ per department because their functions are different as well. On the other hand, departments are inter-dependent that’s why the improvement of communication system is necessary. For example, the communication department has an entirely different purpose and function to the human resource department. A capacity building training and company orientation for the employees is needed to achieve this Some employees may only be concerned on the matters of their department without appreciating their department’s relevance to other department. The company should facilitate harmony and unity among its workers. It is insignificant if all employees know each other’s work deliverables especially if they don’t have anything to do with it. Gossiping may arise if all the information per department will be known or made available to all. For example, the communications, public relations and media team should foster open communication lines because their workloads are interrelated. However, it is still pleasant to have open communication lines among different departments. For example for a long time a company has been using Microsoft Office but

Contemporary issues in business (Primark) Essay

Contemporary issues in business (Primark) - Essay Example Based on the success rate of the company, it has become apparent that more stores are needed to be added to the chain for improving its value. The company caters to the customers belonging from diverse age groups (Primark Stores Limited, 2013). It targets those consumers who are fashion conscious and want proper value in return for their money. The company caters to the market by way of fulfilment of needs of the people by supplying both menswear and ladies-wear. In addition, it also aims to meet the requirement of the market by way of supplying other products that range from accessories & hosiery, children’s wear and footwear among others. The company is said to attain a sales target of ?3.5billion in the year 2012 which is quite impressive (Northern and Shell Media Publications, 2013). The company has a very effective supply chain that brings together different manufacturing units in India, Turkey, and Bangladesh, China and other countries, having a number of retail outlets in the United Kingdom, Ireland, and in other parts of Europe (The Times Newspaper Limited and  ©MBA Publishing Ltd, 2010; Dobson, 2004). In relation to the ethical and corporate social responsibility, the company acts in a much diversified manner. It focuses upon delivering quality products at cheap prices and at the same time retaining the customers by way of creating value for the goods which are manufactured. Identification of the CSR responsibilities of Primark is considered to be the main theme of the paper. Additionally, the paper also aims to highlight various reasons for which the company focuses upon developing and third world countries in relation to sourcing of its products. A Snapshot of Primark Store Source: (The Times Newspaper Limited and  ©MBA Publishing Ltd, 2010) 2.0 Reasons for Sourcing From Developing Countries The primary reason for sourcing from developing countries is to source the products in an efficient manner. Moreover, the company in order to improve the manufacturing process the company opted for developing countries. Another reason was to utilise the local fabrics for producing the products. The other reason for sourcing was to create a strong focus on the current product trends (Choi, 2012). 2.1 Growth Rate It would enable to provide high opportunity of growth to the developing nations. It would allow the company to achieve the high rates of growth because it will get to expand its business channels. Primark’s business expansion comes from fulfilling the needs of the customers along with continuing to expand its markets in the selected regions. The company is able to implement very effective marketing strategies as it is primarily laying its focus upon the developing countries. These factors can prove to be concurrent in relation to the aspects related to growth (Grose, 2011).Therefore, the company planned to source its products from developing countries to attain high rate of growth through sourcing the products from developing nations (Grose, 2011). 2.2 Competitive Advantage This would lead to growth of an ideal company

Lab report Essay Example | Topics and Well Written Essays - 1500 words - 2

Lab report - Essay Example Further, the overall RPM range for the AC motor was approximately 1/3 that of the rpm range for the DC motor. Likewise, the AC motor was ultimately providing the power and driving the DC motor. Lastly, the AC motors in synchronous speed decrease was tangentially related to the decrease in AC motor drive frequency. The underlying goal for these experiments was to provide a deeper understanding into the ultimate effects of many of the mechanical and electrical factors that impact upon the performance of a DC motor. Furthermore, the lab itself provides for an understanding of the effects of closed loop and open loop speed control mechanisms; utilizing linear and pulsed circuitry. The underlying necessity for fixed speed motors is ultimately an issue of sensory features. For instance, a compact disc player requires an electric engine to keep a minimum basic rpm range as a means of accurately reading the CD itself and translating this information into audible sound. Accordingly, a fixed magnet motor is composed of the following core components listed below in Figure 1.0 as was noted, the passing current creates a magnetic field which in turn produces torque that drives the engine itself. This is a basic compound and construct of any electrical loader. Yet, in order to ensure that the Armature begins rotating it is necessary for the torque of the engine to overcome the mechanical load that it is faced with. Additionally, the relationship between torque and current is known as a torque constant. As the armature begins to rotate, it circumvents the magnetic field of the magnets. Accordingly, and electromotive force is required and generated in order to supply the voltage that is necessary to engage this particular operation. Lastly, it must also be understood that winding and the action of the commentator brushes requires its own level of resistance as well. The exercise attempted to

NHS Care Records Service Failure Case Study Example | Topics and Well Written Essays - 1750 words

NHS Care Records Service Failure - Case Study Example This would have allowed for ease of treatment, while at the same time allowing for easier and convenient collection of health data for research and planning by the health department (NAO, 2006:7). Further, the involvement of several local service providers through contracting four different firms was a noble idea, since it was meant to forestall the complete delay or failure by a single service provider. However, the major weakness associated with this strategy of contracting is that the different local service providers would easily fall out of the central monitoring of the Department of Health and the relevant agency (NHS Connecting for Health Agency (CfH), resulting in the failure of the programme due to weaknesses in coordination of the multiple implementers of the programme (King & Crewe, 2013:24). The Contingency Theory of Management provides that managers make decisions regarding issues facing an organization based on the situation at hand, as opposed to the application of a ’one-fits-all’ approach (Seyranian, 2009:153). Thus, according to this theory, a manager will take a management decision based on the most important aspects facing the organization at the moment. Therefore, this theory provides that different managerial positions will demand a different form of approach while making decisions for the organizations. For example, while a manager who is responsible for managing a higher institution of learning such as a university may prefer to apply a consultative approach, a manager managing a military camp will mostly be suited to adopting an autocratic approach (Seyranian, 2009:155). Thus, the NHS Care records service failure is an example of a management situation where the Contingency Theory of Management became applicable. The National Programme for IT (NPfIT) was dismantled in June 2013, after a period of more than 10 years in operation, having not satisfactorily delivered the targeted objectives of the program (CAP, 2013:5).

Internet banking Essay Example for Free

Internet banking Essay Internet is rapidly turning out to be a tool of world wide communication. The increasing use of Internet earlier promoted producers and entrepreneurs to sell their products online. It has also become an important source of information and knowledge. Due to this, many banking and finance organizations have come up with the idea of Internet banking or online banking. What is Internet Banking Internet banking can be defined as a facility provided by banking and financial institutions, that enable the user to execute bank related transactions through Internet. The biggest advantage of Internet banking is that people can expend the services sitting at home, to transact business. Due to which, the account holder does not have to personally visit the bank. With the help of Internet banking many transactions can be executed by the account holder. When small transactions like balance inquiry, record of recent transaction, etc. are to be processed, the Internet banking facility proves to be very handy. The concept of Internet banking has thus become a revolution in the field of banking and finance. Brief History of Internet Banking The concept of Internet banking has been simultaneously evolving with the development of the world wide web. Programmers working on banking data bases came up with ideas for online banking transactions, some time during the 1980s. The creative process of development of these services were probably sparked off after many companies started the concept of online shopping. The online shopping promoted the use of credit cards through Internet. Many banking organizations had already started creating data ware housing facilities to ease their working staffs. The development of these databases were widely used during the development of ATMs. Sometime in 1980s, banking and finance organizations in Europe and United States started suggestive researches and programming experiments on the concept of home banking. Initially in the 80s when computers and Internet were not so well-developed, home banking basically made use of fax machines and telephones to facilitate their customers. The widespread of Internet and programming facilities created further opportunities for development of home banking. In 1983, the Nottingham Building Society, commonly abbreviated and referred to as the NBS, launched the first Internet banking service in United Kingdom. This service formed the basis for most of the Internet banking facilities that followed. This facility was not very well-developed and restricted the number of transactions and functions that account holders could execute. The facility introduced by Nottingham Building Society is said to have been derived from a system known as Prestel, that is deployed by the postal service department of United Kingdom. The first online banking service in United States was introduced, in October 1994. The service was developed by Stanford Federal Credit Union, which is a financial institution. The online banking services are becoming more and more prevalent due to the well-developed systems. Though there are pros and cons of electronic cash, it has become a revolution that is enhancing the banking sector. Read more at Buzzle: http://www.buzzle.com/articles/history-of-internet-banking.html

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity The article The Effects of Advertising on Co

Needs in Geriatric Support

Needs in Geriatric Support Maria Theresa O. Seguerra 12000636 INTRODUCTION: We do not have any control over our health and ageing. Many believed that we are all masters of our own destiny especially with how well we look after ourselves and how well we age (Nelson, 2013). In this assessment, we are tasked to recognize and carefully look into the support needs of older adults suffering from geriatric health conditions most especially those with dementia. Furthermore, we are required to weigh the good side and the undesirable impacts of pre- conceived judgments and myths related to dementia and other common geriatric health conditions on patients and their families, individuals, and teams in the organisation and the whole of the said organisation. Lastly, it is necessary for us to be able to know and endorse various ways to support, lessen or diminish the negative influences of dementia and other common geriatric health illnesses on clients and their families, individuals and teams in the organisation and the entire organisation as well. TASK 1 Five Geriatric Support Organisations Age Concern NZ This organization supports older adults with feelings of loneliness and alienation. They provide accredited visiting services to comfort geriatric clients an hour per week for them to enjoy social talks, share common interests and do fun activities together with the support service volunteer. Also, this group caters free and private services concerning elder abuse and neglect prevention all throughout New Zealand. They help older people to feel happier, healthier and protected. In addition, help is always available to up keep and maintain the older client’s well-being in all aspects of life such as giving tips and advices whether or not to move out from their places, the appropriate places for them to stay, home support services, and helping out with housing repairs and maintenance. Lastly, this support organisation extends an extra mile to help older people decide matters regarding money. Most frequently asked questions with what to do with their money and properties are answered by this support group (Age Concern New Zealand, 2014). ElderNet This support group offers up to date, significant and detailed information for older people in New Zealand. The site contains a wide database of directory and details about retirement villages, lifestyle villages and living, home help services, residential care, private hospitals, dementia care, rest homes, public hospital and all sorts of third age services for older adults (Eldernet ltd, 2015). Grey Power NZ This organisation supports the voice of all NZ citizens who are in their 50s and over. This group helps in health promotion and maintenance of well- being of the citizens who are 50 and above (Grey Power NZ, 2015). Seniorline This offers help to old people in deciding about staying home, retirement villages, home care, day care and rest homes. In addition, this group offers services that easily direct elderly people of New Zealand through the healthcare system (Auckland District Health Board 2000-2004). SuperGold Card This special type of card is for seniors and veterans of New Zealand. It includes big discounts and concessions such as free public transportation in appreciation for the older people’s contribution to the country. This card is even accepted in Australia in cases when elderlies travel to that country (Ministry of Social Development, 2015). Six Service Provisions Residential Care This refers to a long term care given to elderlies in a residential setting rather than in their family home. This includes rest home care, continuing care, respite care, dementia care. There is a criteria given for people to enter residential care settings contracted by the DHB and these are: Assessment by a DHB or DHB NASC must be done as to whether the person’s needs are considered as high or very high needs which are irreversible. They should be assessed as persons who can no longer be supported by the family or within the community. The person must be aged 65 or over; or aged between 50 and 64, unmarried and with no dependent children. Lastly, the person must be entitled for a publicly funded health and disability services, must be New Zealand citizen, or permanent resident otherwise, they are personally liable to pay the full cost of their care (Ministry of Health- Manatu Haouora, 2014). Domiciliary care This type of service provision is given to older people who still live independently in their homes yet needing personal help and assistance in their activities of daily living because their needs are assessed to be moderate or high (Northern Health and Care Trust, 2013). Sheltered housing This service provision caters to older people who still wants to live semi independently. They are provided with self- contained flats or bungalows with wardens on site or off site. Although they live on their own, they still receive proper personal care and meal provisions are available to them (Age UK Group, 2015). Memory Services This offers accurate screening and problem- solving service to older people who are suffering from mild memory problems. Their purpose is to boost the independence of elderlies with memory difficulties. Also, this service provision caters support and in depth advice to clients and carers as well as suggestions on proper medications to be taken, memory aids, referrals to other agencies that work with people with memory problems (Health Point, 2004- 2015). End- of- life support This provides holistic comfort and support as well as social support to people who are suffering from a dying and advanced illness. NURSING HOMES Suitable for long term care especially in the later stages of dementia. Most patients will necessitate 24 hours medical care and management. Most common services provided by nursing homes are helping with their basic personal cares such as showering, toileting and such, assisting and monitoring their daily intake of prescribed medications, providing recreational activities to them and providing special provisions by health care professionals like the podiatrist, hair dresser, occupational therapist, physio-therapist. TASK 2 A stigma is a pre- perceived thought attached to a person’s personality and character that usually seen as a drawback in society. Most people experiencing dementia have not gotten away from this society’s humiliation, the families and loved ones of these demented clients are the ones who are mostly affected by this and they are in constant battle with this dilemma. The following are some of the stigmas identified: Social isolation of the individual and their family As dementia advances, it becomes harder for the family to cope up with this illness. The gradual transition of the client makes it more difficult for the loved ones to handle this pressing issue especially when depression breaks into the person’s emotion which usually adds up to the feeling of isolation and when they will come to realize that they are more of a liability to the family now than a provider. Management: They should be encouraged to participate in recreational activities such as art classes, van trips and concerts. Inform the family that the client needs constant visits from them so they would not feel alienated. Allow the elderly to do their activities of daily living independently. Respect their decision if they refuse to ask help from the health providers in doing their personal cares. Assumption of automatic loss of independence This stigma can elicit and stir enormous resentment, feelings of worthlessness and depression due to the reason that they can no longer bring out even the simplest tasks to be done and are not able to comprehend the complex tasks anymore. Management: Encourage them to participate in all sorts of activities to make them realize that they still are capable of doing things on their own. Allow them to seek advices from therapists to boost their self- worth and pride. In assisting them to do physical activities, make sure the health provider should be realistic enough as to how much activity can be done at one time. Unable to make decisions about own care As this irreversible illness progresses, the cognitive aspect of the person with dementia gradually deteriorates as well. Simple personal tasks can be hardly carried out by them such as bathing, toileting, washing and even eating can even be a hassle for them. Such minor things can be forgotten resulting to poor personal hygiene, malnutrition and at risk for all sorts of injuries and accidents. Management: Offer them choices of food to eat and monitor their weights weekly if possible. If disturbing changes are noted, always give them fortified drinks mixed with their food and or daily supplemental drinks to take. Respect their clothing preferences but make sure you see to it that what they chose to wear is appropriate for the day. Always be there to assist them and let them do what they want to do so as to promote independence. Always allow them to participate in simple tasks. Dissatisfying interactions with the medical community The healthcare providers are those people who deal with the demented clients the most thus they play the very critical, and significant role in this aspect. In order to keep track of the proper treatment given to the client, the family should: Constantly keep in contact with the service providers to be able to be informed of the client’s progress and changes, and whether the level of assistance has changed from the time they were admitted to the facility or has it improved in time. Make it sure that the client’s carers are well- trained and well equipped with knowledge and skills so as to bring about the best care expected to the demented client. Uncertainty of support services and treatments There is no such thing as cure for dementia and if by chance any treatments can be found to reverse the illness, many would surely support this cure and become part of the solution. Management: As a healthcare provider, always keep the family informed of the support services that can help with the demented loved one. Many health professionals work well along with people suffering from this illness. Although treatments have not been found yet, always communicate to the family the facts and share accurate information regarding the disease so as to avoid misconceptions regarding the illness. Also, let the family know that it is always important for the demented client to stay involved in meaningful relationships and activities. References: Nelson, S. (2013). How to age well (1st edition). South Carolina, USA. A+ Links Home Health: DAY ASSESSMENT Auckland City Memory Service : Healthpoint. (n.d.). Retrieved from http://www.healthpoint.co.nz/public/community/a-links-home-health/day-assessment-auckland-city-memory-service/ Domiciliary Care. (n.d.). Retrieved from http://www.northerntrust.hscni.net/services/352.htm End-of-Life Care National Cancer Institute. (n.d.). Retrieved from http://www.cancer.gov/cancertopics/factsheet/Support/end-of-life-care Home | Carers NZ. (n.d.). Retrieved from http://www.carersair.net.nz/ Residential care questions and answers | Ministry of Health NZ. (n.d.). Retrieved from http://www.health.govt.nz/our-work/life-stages/health-older-people/long-term-residential-care/residential-care-questions-and-answers Sheltered housing | Housing choices | Home care | Age UK. (n.d.). Retrieved from http://www.ageuk.org.uk/home-and-care/housing-choices/sheltered-housing/

Violence In Leda and the Swan by W.B.Yeats Essay -- essays research pa

Violence In Leda and the swan by W.B.Yeats â€Å"Leda and the Swan† is one of the most well known poems by Yeats, although it’s controversy as to what really happens during the lines of this sonnet. There are many different ways as to how one can approach the interpretation of the poem, is it influenced by Yeats’ own life, in which case he puts all his frustration towards Maud Gonne into words, or is it a poem about power, or about politics? I have deliberately chosen not to take into consideration the political and social background of Ireland at that time. This, because I prefer to restrain my analysis to the poem itself, and how one could interpret its proper meaning. As a consequence, it is interesting and important to remember that one of Yeats’ many interests was Greek mythology, more precisely issues linked to Helen of Troy. In this poem, Yeats shows his vision of how Leda got pregnant by Zeus who was disguised as a swan when he raped her. This act gave birth to two eggs, and one of them was to become Helen of Troy. It is her birth that was the real cause of the Trojan War and Agamemnon’s death. To write this poem Yeats was inspired by a carving, a Hellenistic bas-relief reproduced in Elie Faure's History of Art (1921) , which he owned. His description of what happens in the poem concurs with this carving. This is a strong poem, where the image of a woman can be seen as dirtied, dehumanised, and shameful, the girl was not only raped in a ‘normal way’, but it was an animal that carried out the act. Still, Yeats describes what happened in such a way that one wonders if at some point, Leda’s body actually is led by lust, and puts back her fear, or if she is really trying to fight back, as we will see further on, in... ...me, he does play on provocation, as when the poem was written Gaelic tradition included a strong involvement of the catholic church both in law making, and in morality. There were censorship everywhere, in books, films, and to show how far it went, we can add that even contraception and divorce was made illegal! Yeats was against all this, and it can be felt in his poem, as it touches pornography, and female purity. Bibliography: Cullingford Elizabeth, Gender and history in Yeats’ love poetry, New York: Syracuse Hargrove, Nancy D., â€Å"Aesthetic Distance in Yeast’s ‘Leda and the Swan,’† in Arizona Quarterly, Vol. 39, 1983 Scott C. Holstad, California State University, Long Beach, Yeast’s 'Leda and the Swan': Psycho-Sexual Therapy in Action Univ.Press W.B.Yeats, Selected poems, Penguin Modern Classics www.sparknotes.com

Personal Paper :: essays research papers

The Writing Process GENERAL STEPS IN THE WRITING PROCESS 1.  Ã‚  Ã‚  Ã‚  Ã‚  Prewriting and Planning Good planning and preparation are the keys to good writing. a.  Ã‚  Ã‚  Ã‚  Ã‚  Thinking The first thing that writers should learn about writing is that it starts with thinking. Those who learn to write well know that a good deal of thinking needs to take place before any writing happens. Many people who have trouble writing have trouble because they don't know how to get started. A writer needs to start by thinking about the topic. Usually, in professional life or college, the topic is given, at least in a general way. For example, you may be assigned to write a marketing proposal for next year, or write a position paper on how the new Eurodollar will impact international exchange rates. Start by just thinking about the topic. Let your mind center on it. What do you already know about the topic? What don't you know? What do you need to know? b.  Ã‚  Ã‚  Ã‚  Ã‚  Gathering Information Begin brainstorming and perhaps jotting down information and ideas. Let your mind flow with the topic. Don't concern yourself with what the information or ideas are; just write down anything related to the topic that occurs to you. If it helps you to make mind maps, use other graphics, or make lists, do so. Brainstorm until you can't think of anything else to jot down. Be as specific as possible with any details. After you've finished brainstorming, look back at the information and ideas you've thought of and written down. Review the material to see if anything else occurs to you. Think about what other information you might need to gather. What else do you need to know? What questions might someone have about your information? Make a note or two about where you think you could find the information you still need. If you need to go to other sources, such as the library or databases, to get information and do some research, then do so. Make copies, mark them up, highlight passages, etc. When you've gathered all the information you think you'll need, stop and check. You need a lot of information and details to work with, of course, but check to see that you have the most basic information: the 5Ws+H. Do you have all the information for your topic regarding who, what, where, when, why, and how? Do you have names and specific details? If you discover you are missing any information or necessary details, go back to your sources and get them.

Comparing My Dad and Me Essay -- Comparison Compare Contrast Essays

Comparing My Dad and Me In a world of over six billion people, what could be more boring than a bunch of look-alike clones? Everyone on this earth shares certain traits with others. Each person, though, shares more similarities with some people than with others. Strong similarities can be seen most frequently among family members, most likely because people in one family come from the same gene pool. My dad and I represent prime examples of people who share a lot in common. Regardless of how much we resemble each other, though, we are different people and always will be. Setting aside the physical differences between my dad and me – I am significantly taller but have a smaller build than he – quickly reveals our similarities. Though the majority of our shared traits come as a result of the fact that I received many of his genes, our most important similarity– our faith in and fervent love for our Lord and Savior Jesus Christ – does not exist in anyone’s genes. Rather, this comes exclusively from God. Every day my dad goes out and fixes garage doors. Working in people’s garages on a daily basis, he gets numerous opportunities to talk to people. Just about every day, my dad has a chance to share his faith with others. Not only does he deal honestly and fairly with his customers, he frequently talks to them about his belief in God and explains why Jesus died 2000 years ago – for them. Likewise, I often must defend my beliefs in school. In past English classes, we have had many debates on a great variety of moral issues and I have been able to give my stance on â€Å"the issues,† based on what the Bible, God’s Word, teaches. Hopefully, I will have additional opportunities in American Government class and possibly even in English.... ...I. He does not mind confronting people when they do something with which he does not agree. I have a more difficult time confronting people. When I do, so as not to anger them, I beat around the bush rather than telling them blatantly that they are wrong. While my dad and I are very similar even in such little things as our mannerisms, our similarities do not in any way, shape, or form make us the same person. No two people are the same, in spite of all their likenesses. If we were all exactly alike, what good would we be? If we all excelled in construction work and could build anything from a shed to a skyscraper, who would prepare food? If everyone cooked, who would treat the sick and injured? More fundamentally, who would make the equipment used for cooking? People identify us by who we are, by our differences – not by what we have in common with everyone else.

James Joyce Concept of Epiphany Essay

James Joyce concept of epiphany is one concerned with a move away from religious transcendentalism towards secular moments in which the subjective experience of the moment harks to a transcendental sense of belonging, awe or inspiration (Barry 2002). This is notably captured in two of his texts known as A Portrait of an Artist and The Dubliners. Using two examples taken from these two texts alongside critiques put forward by certain literary critics, we will attempt to analyse his concept of epiphany in relation to other significant literary devices that he employs. In Joyce’s text A Portrait of an Artist, the narrative can be viewed as moving away from the notion of an objective account of reality. This rejection of realism, prevalent in the realist novel of the early nineteenth century, results in a certain form of ambiguity that has come to define many fellow modernists. Divorcing from the associated omniscient narrative styles of the earlier periods, modernist writers began to take on a great range of new forms and styles, one of which being the employment of the epiphany formerly used commonly in religious writing (Bennet & Royle 2004). In A Portrait of an Artist, this acts in changing the perspective of reality that is being explored by the author, which is achieved through an indulgence of ambiguity rather than process of deduction. This ambiguity is captured in a vagueness in both the author’s narrative and the protagonist’s thoughts throughout the text. For instance, in one extract taken from the text expressing the thoughts of the protagonists direct experience, we can see this ambiguity turn into an epiphany that refers to the experience itself and acts in combining it with other subjective experiences. For instance, on reflection of his own reaction or response to the direct experience he is accounting for, the protagonist enters into the ambiguity of his own thoughts, stating that: ‘O how cold and strange it was to think of that! All the dark was cold and strange. There were pale strange faces there, great eyes like carriage-lamps. They were the ghosts of murderers, the figures of marshals who had received their death-wound on battlefields far away over the sea. What did they wish to say that their faces were so strange?’ (Joyce 2003, 59) In this extract we can see through the division of perspective and perception that the narrator is not observing, documenting or accounting for the experience of the protagonist. Rather, he is allowing the subject the freedom to recall the experience and, in doing so, transcend both the objective reality being accounted for and the form of the literary function. This allows the conscious mind of the character to question their own direct response and reinterpret the reality of the moment by way of an epiphany. This shift in perspective from the reality being charted by the omniscient observer to that of a reflective and ambiguous account being drawn out in the description of the experience itself is referred to by the scholar and critic Peter Barry. In his text Beginning Theory Barry suggests that this is ’the loss of the real’, that he warns can lead to legitimizing ’a callous indifference to suffering’ (Barry 2006, 89). However, this loss of the real is perhaps the antithesis of what Joyce is attempting to evoke in his concept of the epiphany. In essence, the loss of the real is something of an awakening of the transcendental marking the beginning of a psychological reality. This premise could perhaps be seen as a stream of consciousness that could be used to examine the transcendental connectedness between the people and members of a community on the basis of intellectual, as well as objective, reality. Through the techniques incorporated in this style of narrative it is possible to allow the reader to see the psychological reality of the character and have access to their experiences, making the relationship between objective reality and the subject a semiotic one. In this sense, the epiphany is a challenge to the reader. Furthermore, the transcendental reality that it refers to is also secular, as it refers to the subjective experience as the catalyst, rather than any form of divinity as a measurement. In Dubliners, we can see that the premise of Joyce’s city is based upon the idea of nationalism and modernism that was prevalent throughout Europe at his time of writing. This nationalism is personified in the city, which acts as the source of experience and reflection. In many ways, this may be understandably regarded as the replacement for the transcendental God at the heart of religious epiphanies. This is because the object of the city is given as being in natural sync with the individual‘s subjective experience. Essentially, it is the catalyst for the individual’s semiotic relationship with the world and the source of their reflection. Essentially, the city, or city life, is the source of this transcendental epiphany, which makes it a very different environment to the objective and macabre city of some of Joyce’s contemporaries. In one extract, Joyce reveals this transcendental moment and how it combines with other experiential referents through the means of the epiphany. He states that: ‘Walk along a strand, strange land, come to a city gate, sentry there old ranker too, Tweedy’s big moustaches leaning on a long kind of a spear. `Wander` through awned streets. Turband faces going by. Dark caves of carpet shops, big man, Turko the terrible, seated cross legged smoking a coiled pipe. Cries of sellers in the streets. Drink water scented with fennel, sherbet. Wander along all day. Might meet a robber or two. Well, meet him. Getting on to sundown. The shadows of the mosques along the pillars: priest with a scroll rolled up. A shiver of the trees, signal, the evening wind. I pass their dark language. High wall: beyond strings twanged. Night sky moon, violet, colour of Molly’s new garters. Strings. Listen. A girl playing one of those instruments what do you call them: dulcimers. I pass.’ (Joyce 2007, 124) In this extract, we can once again see this shift away from any objective detail and move towards a reflective and subjective account of the experience. Joyce describes the city in relation to the referential meaning of each individual sign as the protagonist combines the account with their experience. This subjective and fluid account of the environment and its many innate objects is then transcended via the epiphany of the experience without reference to any God. Rather, it is the relationship with the city that evokes such the depiction and seemingly alive narrative. Referring to this detail, literary critic Raymond Williams states that: ‘In Joyce, the laws and the conventions of traditional observation and communication have apparently disappeared. The consequent awareness is intense and fragmentary, subjective primarily, yet in the very form of its subjectivity including others who are now with the buildings, the noises, the sights and smells of the city, parts of this single and racing consciousness.’Â   (Williams 1973, 1) It would appear that Joyce is conscious of his use of the concept of epiphany. It would appear that in applying it in a secular manner, he is rejecting the notion of a God or objective transcendental truth. It would seem that this is because Joyce believes that it is the experience itself and the reflection rather than response of the individual that can awaken the transcendental realm and semiotic reality that lies within experience itself. Essentially, without the notion of the epiphany, the narrative would be veering away from the truth of experience itself and would negate the very social and relative apparatus that constitutes our being. Bibliography Barry, Peter. Beginning Theory: An Introduction to Literary and Cultural Theory Manchester: Manchester University Press, 2002. Bennet, Andrew. & Royle, Nicholas. Introduction to Literature Criticism and Theory Harlow: Pearson Education, 2004. Joyce, James. A Portrait of the Artist as a Young Man London: Penguin Classics, 2003. Joyce, James. Dubliners Oxford: Penguin Classics, 2007. Williams, Raymond. The Country and the City London: Chatto & Windas, 1973.

Charles Dickens Essay

Great Expectations, written by Charles Dickens, is one of the most popular classics of our time. Dickens novel was, some may say the work of a genius. The tale is of a boy who starts from humble beginnings and whom the story follows through to young adulthood each entering a new experience for the boy. Charles Dickens wrote the novel in 1860-61. He was born into a respected middle class family, in Charlton. He incorporated local features and happenings into his books when he could. His father went into debt and then prison after his finances collapsed. The rest of the family had to go to, so Charles spent time in prison. This is where Charles Dickens got some of his inspiration for his book. He eventually died at the age of fifty-eight from a stroke and was buried in his local churchyard. Chapter eight is an essential part of the book because it conveys a clear image of the characters personality and is a key part for the rest of the story. I will look in Chapter 8, where Pip goes to see Miss Havishams house for the first time, for a number of different techniques and devices which the writer uses to make us feel sympathy for Pip. Charles Dickens starts making the reader feel sorry for Pip when he and Mr Pumblechoke arrive at the gates, and Estella greets them. They completely over look Pip. This shows that Pip is unessential and insignificant. â€Å"This†, said Mrs Pumblechoke, â€Å"is Pip† â€Å"This is Pip, is it? † returned the young lady â€Å"come in† â€Å"Oh she says, â€Å"you wish to see Miss Havisham? † â€Å"If Miss Havisham wishes to se me. † Returned Mr Pumblechoke. As you can see, from this initial conversation, Pip does not have the opportunity to introduce himself. This shows that he is considered to be insignificant, even though it was he who Miss Havisham had sent to see. This makes the reader feel condolence for Pip because it is as if people don’t care about him. After the initial conversation, when Pip was marched inside with Estella, Estella starts to patronise Pip, which makes us feel sorry for him. â€Å"But don’t loiter, boy† Though she called me â€Å"boy† so often, and with a carelessness that was far from complimentary, she was about my own age. She seemed much older than, of course, being a girl, and a beautiful and self-possessed; and she was as scornful of me as if she had been one and twenty, and a queen† This paragraph shows us that Pip is already feeling downhearted about Estella constantly making him feel bad. Even though Estella was about the same age as Pip, she considers herself to be wiser, more mature and generally above Pips level. This is showed in the film by Estella being taller than Pip and looking down on him making her think herself bigger than him. This makes the reader feel sympathetic towards Pip because it is his first visit to Miss Havishams. He is evidently nervous and anxious, and having someone of his own age being scornful towards him, his self-confidence just breaks. The third time in chapter eight that the reader is made to feel sorry for Pip is when Pip was left in the hallway on his own with no light. â€Å"Scornfully walked away, and – what was worse – took the candle with her. This was very uncomfortable and I was half afraid† This makes the reader feel sympathetic for Pip because he is portrayed as being vulnerable. Estella leads Pip into the house and to a door, and was proclaimed by Estella to go in. Pip declines and returns with â€Å"after you miss†. Estella telling him not to be so stupid and scornfully walks off with the light. You would think that now Estella had gone, his situation would have improved but this is not the case. He is about to embark on his first meeting with Miss Havisham, making him hesitant and nervous. His confidence is not helped by standing outside the door in darkness, with no candle. Pip is now viewed as being vulnerable. Soon after Pip swallows his pride and opens the withered and wrecked door handle. â€Å"No glimpse of daylight was to be seen in it. It was a dressing room, as I supposed from the furniture, though much of it was of forms and uses quite unknown of to me† Pip enters through the door and is met by a milky white room. Although well lit by candle. There is antiqued furniture, all of which added to the mood, as if nobody had lived there for quite some time. The clocks had also stopped at twenty minutes to nine. The reader then feels sympathetic towards Pip because of his already nervous state being placed in an eerie, scary atmosphere, which seems unnatural to the poor boy. The reader once again feels sorry for Pip when he is ordered to play cards with Estella, for Miss Havishams viewing. Estella once again starts to be obnoxious towards Pip.

Supply Chain Drivers

Logistics Drivers Facilities These are physical locations where merchandise is stored, assembled or manufactured. Two major types of facilities are production sites and storage sites. Decisions regarding the role, location, capacity, and flexibility of facilities have a significant impact on the supply chain’s performance. Facilities related metrics include; capacity, utilisation, cycle time of production, cycle time, flow time efficiency, product variety, processing/setup/down/idle time, average production batch size, and production service level.Inventory This includes all unprocessed material, raw materials being processed and completed merchandise. Change in inventory policies can alter the supply chain performance. For instance, a stationery shop can be responsive by stocking large amounts of stationery and satisfy customer demand from stock. However, a large inventory increases costs, rendering it less efficient. Stock reduction would make it more efficient but less resp onsive.Inventory related metrics include; average inventory, products with more than a specified number of days of inventory, average replenishment batch size, average safety inventory, seasonal inventory, fill rate, and fraction of time out of stock. Transportation Transportation involves moving inventory from one supply chain location to another. Transportation can take form with different combination of modes and routes, each with its own performance characteristic.Transportation related metrics include; average inbound and outbound transportation cost, average incoming and outbound shipment size, average inbound and outbound transportation cost per shipment and fraction transported by mode. ? Cross-Functional drivers Information This consists of data and analysis concerning all other drivers, that is, facilities, inventory, transportation, pricing and customers.It is arguably the biggest supply chain driver as it directly affects each of the other drivers. Timely and accurate in formation will enhance coordination and better decision making. Information related metrics include; forecast horizon, frequency of update, forecast error, seasonal factors, variance from plan, and ratio of demand variability to order variability. SourcingSourcing involves choosing partners to perform a particular supply chain activity such as production, transportation, storage, or management of information. This decision variable establishes functions that a company may undertake and those that it may outsource. Sourcing related metrics include; days payable outstanding, average purchase date, range of purchase price, average purchase quantity, fraction on-time deliveries, supply quality, and supply lead time.Pricing Pricing determines the amount a company will charge for goods and services offers in the supply chain. Pricing affects the behaviour of the customer buying a product or accessing a service, thus affecting supply chain performance. Pricing related metrics include; prof it margin , days sales outstanding, incremental fixed cost per order, incremental variable cost per unit, average sale price, average order size, range of sale price, and range of periodic sales.